Your emails, videos, blogs are all messages that are going out to your prospects. When mapping these messages it is imperative to use certain triggers, Mental Triggers in order for them to generate the greatest affect on the consumer.
For example, if you are launching a product, or selling material you need to plan how to build hype and anticipation until it climaxes at launch.
To create a successful video you need to ensure it is story related, appeals to the community, has a reason why, has social proof and the likability factor to name but a few.
Here are a list of Mental Triggers that you need to incorporate when creating your content for the consumer-
* Stories
* Event based
* Community
* Social Proof
* Scarcity
* Emotions
* Specific
* Consistent
* Authority
* Surprise
* Likability
* Reciprocity
* Character
* Reason Why
* Content
* Controversy
Obviously, one single video, email or blog can not hit all these triggers but incorporating some of these into your content will generate massive results.
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God Bless