The Top Copyrighting Skills
You need to learn copyrighting in a big way. Nothing good will happen in your business until the copy gets written. Copy is Salemanship in Print and on Video and on the Telephone.
Story Telling is the Key:
You need to be very good at telling stories. The best ads in the world are stories. The person who tells the best story is the person who makes the most money.
Example:
“MEN WANTED FOR HAZARDOUS JOURNEY,
SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS,
CONSTANT DANGER, SAFE RETURN DOUBTFUL, HONOUR & RECOGNITION
IN CASE OF SUCCESS.”
That was a powerful example and the person filled out his whole crew and so many people responded to it.
The reason why the title for this post is “That doesn’t Surprise me” is because most marketers have no idea how to effectively write copy so welcome to the Secrets of Copyrighting.
2nd Example:
“How a Skinny Little Golf Genius From California
Accidently Started Hitting 425-Yard Tee Shots!”
Sales Detective Research.
* When you are dealing with yourselves you all have stories hidden deep inside of you.
* We all have personal legends and epic tales and that is what the client wants to here.
3rd Example:
“How does an Out of Shape 55 Year Old Golfer,
Crippled by Arthritis and 71 pounds overweight, Still
Consistently Humiliate PGA Pro in Head-To-Head Matches,
by hitting every Tee Shot Farther and Straighter down the Fairway?
Sub-headline:
Do you think golf is a easy game? Darrel Klassen does… and he’s been proving it for most of his life using a single 2 step secret that allowed him to zoom into the top ranks of the “underground” professional golfing world… and stay on top even if his body deteriorated into a complete mess. What’s more. he’s now ready to teach YOU everything he knows. It’s a fascinating story worth finding out about….if you love golf.
Another Headline:
“How You Can Profit From The Coming
Stock Market Crash and Financial Bloodbath Caused
By Cash-Rich Drug Dealers and Other Criminal Scum!”
Another Headline:
(Dateline: Hollywood, CA) If you’ve ever dreamed of becoming the kind of bass player who scares other musicians with your skills and ability to drive the beat….
this will be the most exciting message you ever read.
* This example is POWERFUL because it is setting up for the story“
So why are Stories so Powerful?
Story telling and word of mouth has been embedded into us from the day of time. Included in biblical books best selling authors. The human brain is programmed to be receptive to stories.
People are hard-wired for stories and yet most people are terrible at telling stories so this is a big advantage for those of you who can.
3 Main Categories of Stories:
* Life-changing or “Epic Stories”… like getting married, getting rich or going broke, getting hip or cool, getting sick…
* Significant Events… like car wreck a big break up, a new job, a stalking incident.
* Insignificant observations (My Best friends and I can be relaxing and chilling out and something small can happen however we can make a story about it which could last for hours and then reminisce about it later down the line like… “Remember when we or Remember that time when we….”
The more Universal the More Personal:
If you were to ask a crowd of people how many of them have not had their heart broken in their life and no-one could say they havent. This is the kind of research that you want to be thinking about it all the time.
How many people who had their heart broken for the first time thought they were the only ones suffering like this?
When you Master the Art of Story Telling it is best for you to Start with Mastering Significant Events or learn how to craft those. When you start getting better you will go deeper.
Basic Elements of a Great Story
1) Punchy Co-herant Plot Line
2) Action or the Setup of Action
3) A punch line, moral or POINT
4) Additional relevant detail (Painting a pleasing picture in the prospects head)
BEWARE A LIST OF FACTS OR FEATURES IS NOT A STORY!
A WELL PLANNED & REASONED LOGICAL ARGUMENT IS NOT A STORY!
A Good Story Is…
* Engaging or surprising…
* Full of meaningful insight, info, or belly laughs…
* A “trip” that lulls your listener into a receptive state…
BEST STRATEGY:
See your Lives as Movie
This is how you can posture your Message Daily on the Social Networks like (Facebook & Twitter)
When you see your life as a Movie you start seeing it at its best in terms of lighting and direction stage craft and setup and they become natural. So when you tell the story you can go out of the way to make it happen.
How is your Movie Coming along?
Time for your Story:
I think that I have stumbled on something…
Try to do the Story in 3 sentences.
For Example…
“Suzy and I, at seventeen, started out convinced no one had ever felt a love so wild and crazy before. However, that dizzy high of shared hormonal bliss… was cruelly followed with heartache and misery with her attention shifted away from me. And I ended up as as a sad, sad boy, convinced no one had ever felt such pain before.”
* KNOW WHEN YOU HAVE MADE YOUR POINT DON’T DRAG STORY OUT.
Example:
How do you Make your Messages Compelling Enough to Convert the Listener to Take ACTION?
Example:
The Bar Room Conversation:
Understand that whoever you are talking to that you have interrupted his or her day whether it is an email or a ad or a video. You are uninvited so you cant take anything for granted.
You need to nail there emotional sweet-spot, HARD FAST and 3 sentence rule.
Setup
Plot
Point
Just a 3 sentence story.
The top writers write like every single word has to earn its way onto the page or in the copy or video. Adjectives are bad evil and Nasty. Let the verb do the work for you.
A Basic Example of this is:
He walked down the street.
How many different ways can you say that…
He floated down the street on a cloud of love
He bolted down the street in a blind panic.
USE A THESAURUS EVERY TIME IN COPY
When you raise your vocabulary just a little bit people listen to your stories…
Here is an Example Email I sent and the response I got after implementing the strategies above:
Hey Michael,
My friend good to hear from you. This time last year i was in the trenches looking for a way to catapult me out of my groosem 9-5. I remember spending nights upon nights researching online marketing and money making schemes but to no avail. I cold called i did the pay per click i bought leads and completed surveys but it never satisfied my hunger for more for a true sense of success and none which matched my bank account. I had such a strong belief system but was just lacking the knowledge it took to propell my business to the next level. Price was no issue to me i was an ACTION TAKER and as i joined in mentorship with my leader my life was to never be the same again. 2008 was a phenomonal year for me because I truly became Financially free and the HUNTED instead of the HUNTER and i finally was able to proove wrong all of my doubters all i attract now are the core desire action takers, movers and shakers and die hard winners like yourself Hector so i commend you on your enrolling into my 1on1 personal consulting.
The decision I made 1 year ago has surely changed my future and life destiny is bit a decision away.
I await your email of registration my good friend to:
support@capital-visions.co.uk
As i did not, don’t let ANYTHING hamper your decision and hamper your financial future stay in the mindset of abundance. I often ponder on if i did not sieze the moment and then i give God thanks for the Vision and the follow through.
To your Success,
Nathan Salmon
Capital-Visions Marketing Consultancy (MD)
+447527191665
RESPONSE MESSAGE:
Hey Nathan,
I was wondering how do you want me to send the payment I am recieving the check this week, so let me know soon thanks, look forward to working with you nathan. Thanks again for allowing me to get access to your Private Coaching.
Michael
Take Massive ACTION and implement today’s Strategies
Remember to qualify for a Private Mastermind Session with me Today just complete:
Have an Awesome Day,
Nathan Salmon aka Capital-Visions
Fantastic Post! You have got some incredible value here!
Thanks for Sharing…